Enhance traveler experience with digital signage
Signage has been prevalent in the transportation industry for years, such as airport, train station, bus stop, ferry, etc. Compared to traditional printed signage, digital signage is proven to effectively get more travelers’ attention with vivid contents and becomes a practical marketing platform for advertisers in public transportation areas, since passengers need to kill time while they are waiting.
Broadcasting safety instructions and live, frequently changing information with minimum human involvement is also one major advantage of digital signage. For example, digital signage in the airport can convey updated flight schedules and wayfinding information to travelers so that they can find their destination swiftly and, furthermore, enhance travel experience.
Airport
Digital signage network can be used to convey updated flight information, announcements, and emergency messages at the boarding gate, check-in counter, and other public spaces inside the airport. Retail shops, restaurants, baggage claim areas, and boarding gates in the terminal also provide a good platform for advertisers to promote their products and brand image.
Taxi
Screens, installed behind the driver’s seat, can be used for advertising. With GPS, advertisements can be run depending on your current location. Entertainment content, such as TV, news tickers, maps, weather, tourist information, etc. can increase passengers’ satisfaction.
Bus
Screens inside a bus can provide news, announcements, and promotions of local companies. With GPS, advertisements can be run depending on your current location.
Train and Subway
Digital signage network can be used to broadcast train timetables and direction guiding at the entrance and in the passageways. Dynamic advertisements on the walls of the escalator, running from top to bottom, can create magnificent visual effects.
Explore how digital signage transforms travel with real-time updates, streamlined navigation, and enhanced communication, creating revenue through targeted advertising. Discover the pivotal benefits, from immediate information updates to elevating the overall passenger experience, at the intersection of technology and travel.
Wayfinding and Navigation
In transportation, digital signage assists travelers by offering interactive wayfinding maps and directions in complex hubs. For instance, airports utilize digital displays to guide passengers to specific gates, baggage claim areas, and services, reducing confusion and enhancing the overall travel experience.
Real-time Information updates
In the transportation sector, digital signage ensures passengers receive real-time updates on schedules, delays, and essential information for informed travel decisions. For instance, at a train station, dynamic displays instantly communicate changes in departure times, platform switches, or unexpected delays, facilitating passenger awareness and timely adjustments to their plans.
Advertising and Revenue Generation
In transportation, digital signage is harnessed for advertising, creating revenue streams while offering passengers relevant information. For instance, digital screens on buses or subway platforms showcase targeted ads for local businesses, contributing to additional revenue for the transportation authority
Emergency Communication
In transportation, digital signage plays a crucial role in emergency communication, swiftly disseminating important information during critical situations. For example, in the event of an emergency or evacuation at a bus terminal, digital displays provide clear instructions, guiding passengers to safety and minimizing panic.